Thursday, 1 April 2010
Wednesday, 31 March 2010
By Paul Oxton
Tuesday, 30 March 2010
Tom's Evaluation
Introduction
I am studying media studies at A2 level and for my coursework I had to produce three separate tasks. These were:
• A music video (main task)
• An album cover
• And a magazine advert advertising the album
I worked with Paul Oxton and I made a generous contribution to the planning of each task, getting the location shots, planning the costume and thinking of the ideas that we could use in the music video etc. I also helped design and create both of our ancillary tasks. I filmed all of our footage as there were only two of us in our group which worked out best for myself and Paul.
Target Audience
The target audience for the products were aged 16-25 male and females. I believe that this age range would be most interested due to the band already being popular with these sorts of people. We also gave out some questionnaires and the results we got back showed that the majority of people voted for the target audience to be 16-25 year olds.
Q 1. In what ways does your media product use, develop, or challenge forms and conventions of real media products?
Genre
“Genres can be defined as patterns/forms/styles/structures that transcend individual art products and which supervise both their construction by artists and their reading by audiences” Ryall’s definition of genre.
Why did you think your innovations were likely to prove successful?
I think that the fan base that already exists with ‘The Prodigy’s’ music that this will also please them. The video matches a few other of the Prodigy videos which proved to be very popular and successful. Also the video being ‘experimental’ will also catch other people’s eyes as they would want to know what happens and what it is about as it is ‘the same but different’.
Insert audience feedback about our innovations working effectively.
Q2. How effective is the combination of your main products and your ancillary tasks?
Branding and Brand image
Q3. What have you learned from your audience feedback?
Audience
Q4. How did you use media technologies in the...
• Construction
• Research
• Planning
• And evaluation stages?
I used a mac computer to research the band and the songs aswell as some planning.
For the evaluation stages i used slideshare.net and a packard bell laptop to create the presentations on aswell as using blogger.com to upload all our footage and evaluation.
Use of Creative technologies
By Tom Gudgeon
Monday, 29 March 2010
Friday, 22 January 2010
Ideology
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function. Ideologies that are told to us repeatedly by important social institutions such as the church, the law, education, government, and the media are called dominant ideologies. Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society. Dominant ideologies include beliefs about gender roles, about the economy, about social institutions. Consumerism has been a dominant ideology in the western world since the industrial revolution. Consumerism is a world view that a person has more worth if she or he has more material possessions and that we are made happier by consuming more goods. Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as action films like the Die Hard or the Lethal Weapon series – solving problems with force is seen as an acceptable value and reflects a certain ideology. The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems. Modern writers (Marxist and others) have adapted and developed this idea so that all belief systems or world views are thought to be ideological. Although some ideas and beliefs seem more 'natural' or 'truthful', there is no absolute truth with which to measure the accuracy of representations. 'What interests those who analyse media representations is whose ideological perspective is privileged. This raises the issue of power inequalities. 'While Marxists have emphasised social class differences, others have increasingly pointed to gender and racial inequalities. 'What is agreed is that popular culture, especially media output, is the site of a constant struggle over the production of meaning. The media's role may be seen as: What is important to note is that the media and the audience are both part of the process of producing ideological meaning. By Paul Oxtonwhat is an ideology?
Dominant ideologies
How ideology relates to media studies