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Wednesday, 31 March 2010

Paul's Evaluation  Introduction

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By Paul Oxton

Tuesday, 30 March 2010

Tom's Evaluation

Introduction




I am studying media studies at A2 level and for my coursework I had to produce three separate tasks. These were:

• A music video (main task)

• An album cover

• And a magazine advert advertising the album

I worked with Paul Oxton and I made a generous contribution to the planning of each task, getting the location shots, planning the costume and thinking of the ideas that we could use in the music video etc. I also helped design and create both of our ancillary tasks. I filmed all of our footage as there were only two of us in our group which worked out best for myself and Paul.

Target Audience

The target audience for the products were aged 16-25 male and females. I believe that this age range would be most interested due to the band already being popular with these sorts of people. We also gave out some questionnaires and the results we got back showed that the majority of people voted for the target audience to be 16-25 year olds.



Q 1. In what ways does your media product use, develop, or challenge forms and conventions of real media products?

Genre



“Genres can be defined as patterns/forms/styles/structures that transcend individual art products and which supervise both their construction by artists and their reading by audiences” Ryall’s definition of genre.
















Why did you think your innovations were likely to prove successful?

I think that the fan base that already exists with ‘The Prodigy’s’ music that this will also please them. The video matches a few other of the Prodigy videos which proved to be very popular and successful. Also the video being ‘experimental’ will also catch other people’s eyes as they would want to know what happens and what it is about as it is ‘the same but different’.



Insert audience feedback about our innovations working effectively.





Q2. How effective is the combination of your main products and your ancillary tasks?

Branding and Brand image






Q3. What have you learned from your audience feedback?

Audience








Q4. How did you use media technologies in the...

• Construction

• Research

• Planning

• And evaluation stages?

I used a mac computer to research the band and the songs aswell as some planning.
For the evaluation stages i used slideshare.net and a packard bell laptop to create the presentations on aswell as using blogger.com to upload all our footage and evaluation.



Use of Creative technologies









By Tom Gudgeon

Our CD Album Cover

Front and Back

Inside and CD

By Tom Gudgeon and Paul Oxton

Monday, 29 March 2010

Our magazine advert




By Tom Gudgeon and Paul Oxton