Genre

The genre of our music video follows a narrative story line and is an alternative style which will create a 'weirdness feel' to the video. The images will be created with fast paced editing and the strobe lighting will make some of the clips distorted.

The music genre we have chosen is Drum and Bass which will also be fast paced which will control the speed of the editing.  The genre of the music video is a hybrid because we are thinking of combining the drum and bass narrative with an indie story line as well. This is to widen the range of our target audience.


Conventions of Music Video (Andrew Goodwin's Six Points)

• Genre characteristics
• Visuals/lyrics
• Visuals/music
• Need to sell artist
• Intertextuality
• Voyeurism

Conventions of Music Video/Promos (Goodwin)

• There is a relationship between the lyrics and the visuals
  
• There is a relationship between the music and the visuals
• Particular music genres may have their own music video style and iconography
• There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
• The artist may develop their own star iconography
• There is likely to be reference to voyeurism
• There are likely to be intertextual references

The video Below shows the genre of video we are aiming for:

By Tom Gudgeon